Considered consumption

"It is often tempting to link many of the shifts in retail to the global downturn that began in 2008. Certainly, this has played an important role in reshaping the sector, but it's impact should not be overstated. If anything, it has acted as a rather inconvenient catalyst, speeding up existing trends that were already in play, rather than being the architect of change itself. As such, those expecting "business as usual" once the turndown finally ends are likely to be disappointed; they are the new normal and will be with us for many years to come.
One of the most profound changes is our attitude to shopping.  In the ten years prior to the recession most consumers were profligate - splashing out on this, that and the other: house prices were rising, credit was cheap, and confidence was high. Combined, they helped to underpin a boom in retail spending where annual growth averaged out at a very healthy 4,5% each year. As we now know all too well, such a trend was financially unsustainable; but it goes beyond finance - it was psychologically unsustainable, too.
Today, many consumers are jaded with shopping; that doesn't mean they don't like doing it, but that they don't get as much satisfaction out of it as they once did. Today, many consumers are saturated with product, they have homes crammed full of stuff; which doesn't mean that they won't buy new things, but it does mean they think more carefully about what they are buying. These two dynamics, which have partly come about as a reaction against the pre-recession consumer boom, have given rise to a different consumer mindset. As a result of this, and of financial pressures, the predominant pattern of consumption has evolved into one that is much more considered.
Considered consumption is characterized by a shopper who is less concerned with the pure acquisition of products per se and is more concerned about the nature of those products and their real value. The considered consumer is less impulsive driven and questions much more before they buy. Do they really need the item they are buying? Why is it worth the money? What is the quality like? How long will it last? And so forth.
Considered consumption is also a much more holistic form of purchasing. Considered consumers are not only concerned with the product itself, but also with the realities behind it - the ethical soundness of the supply chain, the environment in which the product is sold, and the corporate responsibility of the company that sells it.
Considered consumption is a slower form of buying behaviour. It is less about volume purchasing - that is buying lots of things just because they are cheap - and more about selective purchasing where fewer, perhaps more expensive, items are selected because of their quality or value to the consumer."

said by Neil Saunders, Managing director of retail research agency Conlumino, in London Design Guide 2014-2015